Star Mario Román wins first TWO British Extreme Enduro rounds and joins forces with CFMOTO in exciting new brand ambassador role

Mario Román joins the CFMOTO family

Spanish Extreme Enduro rider Mario Román joined the CFMOTO family last month which is very exciting news for the brand. Known for his technical skills and determination, having competed in some of the toughest off-road motorcycle races in the world, Román is set to showcase and help evolve the popular MT motorcycle line-up.

British Extreme Enduro Victories

With a smashing start to the year, Román triumphed in the first two rounds of the 2026 British Extreme Enduro Championship, taking the victory at both Ballbreaker Extreme with a phenomenal time of 02:31:38, 10 minutes and 44 seconds ahead of Dan Peace in second place and Wild Willy’s Extreme with a time of 02:30:08, taking the lead by 9 minutes and 33 seconds.

A motocross rider in full kit rides a CFMOTO dirt bike over muddy logs, mud splattering in the air on an overcast day—showcasing the second-hand value of this rugged machine.

Román to take on Red Bull Romaniacs – an exciting showcase for the 450MT

Román has confirmed his ultimate goal this year is to compete in Red Bull Romaniacs – renowned as one of the hardest competitions in the Hard Enduro World Championship, set annually in the extremely demanding terrain of Romania. Choosing to compete with the CFMOTO 450MT in an extreme event like this really says a lot about this incredible machine, we look forward to seeing a wider audience witness the showcasing of this bike’s multi-terrain capabilities and versatility in the upcoming event this July.

A motorcyclist wearing protective gear rides a CFMOTO adventure bike off-road, kicking up dirt as they navigate over logs and rocks—showcasing its second-hand value for thrill-seekers.

Who is Mario Román and why have we chosen to collaborate with the Extreme Enduro rider?

Mario Román, born in Spain is a professional Hard Enduro rider known for his exceptional skills and numerous victories in the Extreme Enduro space. Previously a member of the Sherco Factory racing for the past decade, Román has recently parted ways after reaching a point in his career where he needs to explore new opportunities, and has now taken full control over his racing programme by creating his own team MR74.

CFMOTO has collaborated with Román to put together a dedicated, strategic approach to the MT (Multi-Touring) two-wheel collection. The Enduro star is well known for being technically skilled, disciplined, and incredibly passionate about riding which aligns strongly with CFMOTO’s values as a serious, performance-driven manufacturer.

Experienced riders such as Mario provide real-world testing and feedback. Having the bikes involved in extreme environments is essential to keep developing the future of these amazing two-wheeled machines. Events such as hard enduro with brutal terrain, and challenging long distances gives us invaluable insight for improving durability, suspension, engine mapping, and ergonomics.

With Mario now part of the CFMOTO family, this collaboration entices a new exciting chapter for adventure riding. Combining world-class extreme enduro talent with CFMOTO’s growing adventure line-up creates a platform to push boundaries, inspire riders and showcase what our machines are truly capable of.

A man in CFMOTO racing gear and cap stands smiling with folded arms. Text reads: "CFMOTO Brand Ambassador Mario Román Serrano." Background features abstract graphics, reflecting the strong CFMOTO second-hand value.

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